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Making Business Intelligence easy
At Yellowfin we are passionate about making Business Intelligence easy. In fact Yellowfin was founded to tackle the problems its founders had experienced with more traditional players in this market. What we saw was a significant market gap. The tools were highly complex, expensive and designed for technical resources – not business people – regardless of the marketing hype! Why only roll out BI tools to a chosen few, if all business people need access to their data.
Usability and Design Philosophy
At Yellowfin the majority of feedback we receive is on the usability of our interface. Our design philosophy has been honed through experience and results in a simple equation:
Usability = Simplicity + Unity
This philosophy has driven us to develop products that are easy to install and even easier to use. Customers are able to use our Yellowfin within days and weeks rather than traditional software installations which can take months or years.
Values
- making it easy by keeping it simple
- great value
- constant Innovation
- for the many not the few
- flexible, creative and open
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