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Leading telecoms engineering firm selects Yellowfin Business Intelligence to streamline service support
6 Aug, 2012 - Lachlan James

DSCallards Ltd, and Business Intelligence (BI) vendor Yellowfin, are pleased to announce that the leading UK telecoms engineering consultancy firm, Nova Incepta, has selected Yellowfin to help deliver outstanding service support to its customers.

Any service-orientated business will know that providing timely and accurate information to customers and knowing when and where operating costs can be reduced, whilst ensuring quality service delivery, is critical to any successful business.

This was the challenge for Nova Incepta who needed to provide a real-time reporting solution that could be used both internally by staff and externally by customers to monitor key performance indicators (KPIs). Furthermore, making this information easily available offered the transparency that regulators and consumers are beginning to expect within the industry.

“From our original conversations with DSCallards through to the evaluation phase and subsequent go-live of Yellowfin Business Intelligence, we have been impressed with the solution. What Yellowfin delivers is an easy-to-use, easy-to-deploy Web application that supports both internal and customer-facing requirements. Through better visibility of our performance, we are now able to easily access important information and make decisions quickly, which ultimately improves our ability to respond to our customers’ needs and provide a better service”, said Nova Incepta Director, David Down.

Ben Hedger, Senior Business Development Consultant, DSCallards (Yellowfin UK Distributors), commented: “We are delighted that Nova Incepta has chosen Yellowfin as a key component for the future success of its business. We welcome them on board as a client and look forward to continuing to work with them to refine how Yellowfin Business Intelligence can support their business and the value it can deliver as we move forward.”

Yellowfin is fast becoming a new BI vendor of choice with its mission to build highly intuitive software that is easy to install, even easier to use, can respond to changing client reporting and analytics needs, and that offers superior return on investment through widespread end-user adoption.


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About DSCallards Ltd

Established in 1993, with quality at the heart of its company philosophy, DSCallards is 100 percent focused on providing best-of-breed Business Intelligence solutions that combine the world’s leading technologies with its award winning team of consultants. Customers include organisations such as SAP, BT, Britvic Soft Drinks Ltd, Virgin Media and Alcatel Lucent. For more information, visit www.dscallards.com


About Nova Incepta

Founded in 2006, Nova Incepta quickly established a reputation for the highest level of customer satisfaction within telecoms consultancy services based on its policy of delivering innovative, flexible and tangible results to the service provider, operator, vendor and regulatory communities. With a strong Global customer base and portfolio of services, Nova Incepta’s experienced people are from major operators such as BT, and leading technology vendors such as Ericsson, Marconi and Alcatel. This gives the company a unique blend of deep technical knowledge and practical experience of deploying systems and running networks. For more information, visit www.novaincepta.com


About Yellowfin

Yellowfin is a global Business Intelligence (BI) software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com


For further media information, interviews, images or product demonstration, please contact:
  • Adriane Gillies, Marketing Manager, DSCallards Ltd on +44 (01) 1364 654222 or marketing@dscallards.com
  • Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or lachlan.james@yellowfin.bi
For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email pr@yellowfin.bi to subscribe to Yellowfin’s free e-newsletter.

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