Unlike the majority of BI applications for the iPhone which simply use the Safari browser as a delivery mechanism, Yellowfin for the iPhone is a native application which makes full use of the iPhone’s functionality to deliver Yellowfin’s renowned industry leading ease of use and analytic capabilities. More than just static reports this application provides users with the same level of interaction that they experience using the Yellowfin dashboard environment.

With map visualisation organisations can free themselves of the usual constraints of traditional charts and table concepts and explore data based on spatial elements. Yellowfin enables a variety of mapping visualisations to be utilised, either Google Maps, Heat Maps or fully enabled GIS data type rendering.

Yellowfin includes powerful "what if" analysis capabilities. What-if helps answer the "How do we get there?" question and assist users to formulate strategies to achieve business targets and avoid the default 'hit & miss' approach. Understanding the sensitivity and impact of key drivers on performance improves the management's ability to forecast future financial performance.

Imagine being able to quickly colour code all of the data in one or more columns to highlight patterns and trends in your report. That's what the Conditional formatting feature does.

Yellowfin’s conditional formatting feature offers an easy way to apply special formatting to cells if a particular condition is met.

The delivery of information to stakeholders when and where they need it, is a critical component of information collaboration. Yellowfin’s multicast module provides simply the best delivery mechanisms available in reporting today.

With Yellowfin, users can choose the basis for report distribution. Through business rules such as data thresholds or simple frequency timings your users can select the most appropriate mechanism to meet their needs. This assists in reducing the amount of non-relevant reports distributed and contribute to the success of your project.

Yellowfin delivers out of the box a range of analytic functions such as moving averages, regression algorithms, and date calculations. In addition with Yellowfin you can customise and add in your own specific functions as required.

Advanced Functions
Metrics, such as ranking and percent to totals can be quickly added to any report through a simple user defined controls. Advanced functions are fully customisable so that specific functions can be developed for your organisation.

Total / Subtotal
Add totals and subtotals, such as totals and averages, to metrics on a report. These can be applied to both row and column totals and subsections of the report.

Yellowfin has taken a fresh approach to information delivery by focusing on how people interact. The great failing of traditional reporting products is that they have delivered technology rather than business oriented solutions. The tools available have created barriers between those people with business expertise and the data they need to make decisions.

Collaborative technologies are changing the way people interact. The key elements of Yellowfin's successful collaborative solution are both presence; to allow communities of people to interact, and persistence; which enables a memory or continuity of that interaction.

This is achieved through functions such as:

• Approval Workflow
• Annotations
• Commentary & Discussion
• Internal Distribution