Yellowfin identified as an embedded analytics “up and comer”

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has been named as an embedded analytics “up and comer” by media publication Tech In Agriculture (

The article, penned by technology enthusiast Chris Carl and titled Embedded Data Analytics – Some Up and Comers, said that organizations in the agriculture space should be looking to invest in “more sophisticated” data analytics solutions as they “push data out to customers or business users”.

Carl continued, adding that traditional BI tools – offered by firms including Oracle, Microsoft and SAP – were “not always the best options for more innovative analytics needs” such as embedded offerings for customer or other products.

Carl identified four leading innovators in embedded BI, one of which was Yellowfin.

The article stated that “Yellowfin has been building progressive BI and data analytics offerings for over a decade” and is at “the forefront” of Collaborative BI. Principal Analyst for Gartner’s Technology & Service Provider Research Group, Dan Sommer, also pinpointed Yellowfin as a pioneer in Collaborative BI in a keynote presentation at Gartner’s recent Las Vegas Business Intelligence & Analytics Summit.

“Ever since Yellowfin was founded in 2003, OEM partnerships and developing world-class embedded BI has been a core strategic focus,” said Yellowfin CEO, Glen Rabie. “Yellowfin are experts at assisting organizations to integrate BI into their processes and supporting third-party vendors to embed reporting and analytics into their existing software solutions.”

Carl also cited Yellowfin’s 2014 debut in Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms, along with positive customer reviews attained in the Business Application Research Center’s (BARC) The BI Survey 13 – the world’s largest annual study of BI end-users. is dedicated to producing and collating the best articles from across the Web on technology in agriculture.


About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

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Lachlan James, Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

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