Careers

Marketing Operations Manager

Role: Marketing Operations Manager (Full-Time)
Department: Marketing
Reports to: GM Marketing (Global)

Objectives:

The Marketing Operations Manager is responsible for the technical aspects of Marketing, including the MarTech stack, metrics and reporting, marketing automation, lead scoring, routing and nurturing and CRM segmentation.

The role demands strong technical acumen, a passion for problem solving and a dedication to using data and analytics to make decisions.

Responsibilities:

• Build and maintain effective and scalable processes for marketing automation.
• Own and administer the marketing technology stack, including Marketo and Salesforce, webinar tools and sales engagement platform to optimise for effective use across teams
• Research and understand the fit for new technology that will help the marketing team achieve its goals.
• Manage the lead flow and data processes including lead capture, data enrichment and cleansing, lead assignment, lead scoring, lead nurturing and lead dispositioning.
• Design and maintain marketing performance and campaign-specific dashboards and reporting, including multi-channel attribution and ROI.
• Analyse campaign results, draw insights from data and share recommendations with team.
• Build and maintain the marketing database for prospects, clients and partners, with audience segmentation to support personalised and relevant communications.
• Develop and refine our data gathering process to remain compliant with privacy regulations and surface insights to inform marketing strategy
• Support the field marketing team in executing demand generation programs.
• Manage marketing budget to ensure consistent and timely reporting to finance on spend.

Core Skills & Experience:

• A minimum of 5-7 years experience in a B2B software marketing position.
• A business degree in marketing or communications.
• Proven track record working closely with sales to deliver tangible ROI results.
• Experience in demand generation programs.
• Marketo & Salesforce experience.
• SEO, social media, content and online marketing experience.
• A high level of organisational skills and ability to prioritise tasks.
• Excellent written and verbal communication and relationship building skills.
• The ability to think analytically and strategically.
• Ability to work autonomously, as well as part of a team.
• Professional, motivated and energetic approach.

Additional Skills & Experience:

• Ability to work with a broader global marketing community.
• Ability to work collaboratively in a team environment.
• Experience in building successful demand gen and nurturing campaigns.

About the role

Field Marketing Manager - NA

Role: Field Marketing Manager – North America (Full-Time)
Department: Marketing
Reports to: GM Marketing (Global) Dotted line to Regional Sales Director NA

Objectives:

The Field Marketing Manager NA drives demand generation and nurturing efforts to support the sales function in the NA region. The Field Marketing Manager NAmust possess high organisational and analytical skills with a commitment to executing marketing programs and campaigns across a multitude of targeted segments and reporting on subsequent results accordingly. A highly collaborative and committed team player, the Senior Marketing Manager builds strategic relationships with key stakeholder groups including customers, partners and strategic third parties.

The Field Marketing Manager NA works closely with the NA Sales Director and field teams (sales, customer success and product management) and wider marketing group to align marketing activities to sales targets. They collaborate with regional counterparts based in the APAC, EMEA, and Japan to share knowledge and best practices and are constantly evaluating new marketing techniques in market.

The Field Marketing Manager is highly skilled in CRM and Marketing Automation systems including SFDC and Marketo, end to end webinar and digital development, attendance at live events, as well as demand generation and nurture programmes. The Field Marketing Manager must roll up their sleeves, dive in, and deliver company and sales aligned marketing results.

Responsibilities:

• Work closely with the NA sales and channel teams to create, recommend and implement the tactical marketing plan for NA to generate regional awareness and pipeline across the region.
• Drive Demand Generation campaigns including webinars, tradeshows and partner seminars and events.
• Identify opportunities and strategies to streamline, standardise and consolidate marketing operations.
• Manage local events (logistics and coordination), plus all pre-, during and post-event promotions.
• Manage highly targeted email and digital campaigns and measure their effectiveness.
• Build and maintain database of reference customers for NA.
• Foster strong customer relationships & create case study content to support sales and marketing strategies.
• Drive revenue focused quality leads through the funnel ensuring smooth transition to Inside Sales from qualified activities.
• Work with and execute partner joint marketing events and campaigns.
• Measure and analyze field marketing performance against targets.
• Track and analyze sales and marketing performance data.
• Manage regional field marketing budget and spend.

Core Skills & Experience:

• A minimum of 7-10 years’ experience in a B2B software marketing position.
• A business degree in marketing or communications.
• Proven track record working closely with sales to deliver tangible ROI results.
• Experience executing marketing programs, events and account based marketing campaigns.
• Innovation and creativity in enhancing the effectiveness of marketing campaigns and events.
• Demonstrated ability to work effectively with Sales.
• Marketo & Salesforce experience is highly regarded.
• A high level of organisational skill and ability to prioritise tasks.
• Excellent written and verbal communication and relationship building skills.
• The ability to think analytically and strategically.
• Ability to work autonomously, as well as part of a team.
• Professional, motivated and energetic approach.

Additional Skills & Experience:

• Strong networking skills and the ability to speak in public settings is advantageous.
• SEO, social media, content and online marketing experience.
• Ability to work with a broader global marketing community.
• Ability to work collaboratively in a team environment.
• Experience in building successful demand gen and nurturing campaigns.
• Partner and channel management experience.

About the role

Technical Sales Engineer

Are you a Technical Sales Engineer working with BI/Analytics SaaS solutions?

Based in Boise, ID, this exciting role is a key supporting member of the Sales Team. You are the technical guide for prospective customers as they journey into the world of Yellowfin BI. You will be at the forefront of the next generation approach to analytics driven insights and collaborative storytelling using real time machine learning.

The suitable person will have 4 years related work experience in a technical customer facing role such as product management, consulting or sales engineering with a technology company or consultancy.

Does the above describe you? If so, read on!

Yellowfin is a global business headquartered in Melbourne, Australia that offers a powerful suite of BI and analytics products that change the way people discover and share insights. We have over 3 million end-users globally and are recognised by analysts such as Gartner, BARC and Forrester. In fact, we have featured in the Gartner Magic Quadrant for the past 7 years.

About you

You geek out about analytics, big data and data science. You have an innovative approach to navigating customer challenges and objections. Importantly, you have hands-on experience with at least 3 of the following: databases, data warehousing, BI tools, big data platforms, Spark, Python, SQL, Hadoop, Javascript, HTML or WebServices.

If you are excited by what you have read so far, and you can tick the boxes below we would love to hear from you!

Skills and Experience

• Bachelor’s or equivalent degree in a business, technical or related field
• Minimum 4+ years’ experience in a technical customer-facing role with a technology company or consultancy
• Strong technical aptitude and the willingness to explore/learn new technologies in a compressed time frame