Digital Manager,
Melbourne, Victoria, Australia
Yellowfin, one of the worlds most innovative analytics software firms is looking for a Digital Manager to join it’s Melbourne team. Responsible for the ongoing delivery, maintenance measuring, reporting and optimization of Yellowfin’s digital acquisition channels, this includes the website, yellowfinbi.com, social, EDM, Display advertising and search.
The Digital Manager exists to ensure digital channels are effectively acquiring, serving and converting prospects to leads and ensuring campaigns and content delivered through the journey is available, relevant, up to date and optimised.
Specifically you will be responsible for increasing the quantity and quality of sessions to site, improving the quality of leads and optimising the session to lead conversion rate. This role needs to work collaboratively with multiple stakeholders in the business to achieve this objective.
This includes but is not limited to:
Planning in collaboration - website updates & SEO, SEM, email, social media
Maintaining - website and digital channels
Measuring - reporting and optimising on the performance of all digital channels and activity
Responsibilities:
- Plan and execute all updates and improvements to the Yellowfin website
- Optimise website conversion through ongoing testing, measuring and reporting of content, forms and pages.
- Contribute to the planning and implementation of digital marketing, including SEO, SEM, marketing database, email, social media and display advertising campaigns
- Plan, maintain, measure and optimise the Yellowfin social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Communicate progress and escalate issues that may impact the ability to deliver against pre-agreed timeframes
- Monitor and management of the performance of each asset – by analyzing available metrics and by soliciting and reviewing feedback from within the organisation
- Build trust through regular, open and honest communication
- Provide timely feedback, support, coaching and performance management where necessary
- Practice confident decision making and an ability to balance the needs of the team and business imperatives
- Role model Yellowfin’s values. Be fair, consistent, and treat team members with respect. Encourage creativity and autonomy
- Personal leadership development through soliciting feedback, personal reflection and formal training
Core Skills & Experience:
- Degree in marketing or a related field
- A minimum of 4 years’ experience as a Digital Manager, Digital Producer or Digital Optimisation Specialist in a data-driven organization, ideally involving B2B transactions
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Proven experience in managing and curating a significant digital ecosystem with multiple touchpoints including website, social channels and search (SEO & SEM)
- Experience in optimizing website, landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad and content serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Australian citizenship or permanent residency
- Significant experience in product management tools such as Jira, Trello or equivalent
- Proven ability to plan and execute complex work autonomously and navigate ambiguous or conflicting priorities
- Ability to manage competing stakeholders while delivering on objectives
If this sounds like you we want to hear from you! Please send your CV and a cover letter to jobs@yellowfin.bi.
