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Resources Winter has come, and it’s caused a spike in sales
Yellowfin Story
A significant spike in sales for Johnnie Walker liquor and unlike any increase over the past 18 months. What was responsible for it? This story drills into the details.
Data Storytelling Gallery
Compelling stories combining analysis with narrative to deliver richer insights
Chicago Gun Violence in 2020
Yellowfin Story
A deep exploration into the surge in gun violence within Chicago in 2020.
Cannabis Crime in Chicago
Yellowfin Story
The history of cannabis-related crimes and how they have changed since the early 2000s.
With great power comes great merchandising opportunity: Celebrity Partnerships and Liquor Sales
Yellowfin Story
Data on liquor sales tells a great story about celebrity influence, and so does Ryan Reynolds.