Media & Entertainment
It’s a fast-paced, ever-changing industry that demands you keep abreast of the shifting landscape. Embrace data analysis to stay ahead of the competition. No matter your medium, agency, publisher or network, you can use Yellowfin to measure, track and analyze advertising and content performance across multiple delivery platforms, devices and audience types.
Connect to and analyze all your data in real-time from one place. Consolidate analytics from across your channels. Assess campaign profitability, monitor social engagement, media ratings and boost advertising revenue across all channels. Visualize consumer behaviors and measure interaction with each piece of content. Lift customer acquisition, revenue and loyalty by delivering the personalized service and types of content your demographics crave.
Understand and act on your data. Deliver highly targeted promotions and content that your audiences will love with Yellowfin.
We're not the only ones that feel this way
No matter whether it’s TV, mobile, internet or print, find out how we’ve helped our media and entertainment clients achieve analytics success.
“The bottom line is, by partnering with Yellowfin, we achieved the goals of a highly-customized, feature-rich dashboard reporting solution our customers love, while ensuring minimum IT staffing requirements for ongoing dashboard enhancements and support.”
Scott Strozyk – Vice President of Information Technology, LocalEdge
We have great partners in your industry
Work with our specialized software and implementation partners to elevate your reach, engagement, loyalty and revenue with Yellowfin.
Download the Gartner Report
See why Yellowfin ranked among the Top 5 analytics platforms across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, 2018