We love data.

We do. All kinds, from all sources. We understand that information contained in a business’s data is where the next great idea will come from. New revenue streams, innovative product concepts, and ways to change the world usually start with a data point that sparks a though. We delight in bringing those sparks to life.

Yellowfin illustration

In 2003, we were frustrated by the cost, complexity, and ineffectiveness of analytics tools. That drove us to create Yellowfin, because we thought we could do better. And we have. And we continue to do so. Our whole team’s passion is for creating products that help businesses discover, understand, and act faster on the opportunities buried in their data.

For people just like you

For the analytics team

The best data products for real data people

For the business

Make better business decisions faster

For software developers

Your customers will love our analytics tools

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