Growing your business is our business
Our passion is helping our customers grow and optimize their business. We do that by making it easier and faster to discover, understand, and act on business opportunities.
The leader in innovation
You’ll never be stuck with an outdated and redundant analytics app. Even after 22 years, we continue to be recognized as a leader in innovation in the analytics industry. We have had so many firsts, we’ve lost count and, best of all, there are way more exciting developments in the pipeline.
We have a history helping our customers know ‘why’ faster.
2004
- Basic BI tool
- Multi-tenancy
- Embedding
2007
- Annotations
- Interactive charts
2009
- Multiple data sources
- Spatial BI
- New chart types
2010
- iPhone app
- Social Media layer
- Broadcasting
- Governance / security
2012
- Drill anywhere
- Multi-lingual
- New iPhone app
- Big Data sources
2014
- Timeline
- Discussion
- Storyboard
2016
- Enhanced governance
- JavaScript charting
- Canvas for free-form visualizations
2017
- Data Transformation
- Assisted Insights
- Data Science integration
2018
- Signals
- Stories
2019
- New mobile app
- Present
- Pixel Perfect Dashboard Canvas
2020
- Code Mode for Dashboards
- Workflows
- New REST and JavaScript APIs
2021
- Data Storytelling Feed
- Story Templates & Story Filters
- Guided Natural Language Query
2022
- Idera, Inc. Acquires Yellowfin
- Horizontal Filters
- Cross-tab in Guided NLQ
2023
- Yellowfin celebrates 20th Anniversary
- Browser page UI upgrade
- Export and Report enhancements
2024
- Yellowfin AI Chatbot Assistants
- New REST API Features
- Enhanced Report Builder experience
2025
- AI Natural Language Query (NLQ)
Easy to do business with
We pride ourself on our business engagement model. No pushy sales, no ridiculous contracts and no bullsh%t. That combined with our simple pricing and licensing makes doing business with us a pleasure and not a pain.
Built for developers. Trusted by businesses
Design flexibility, integration, and APIs are hyper-critical for our developer community. The same love and attention we have given to the back-end is what makes our front-end enterprise features so robust and powerful.
Passionate about our customers' success
User adoption is the metric that drives us. We want all of our customers' users to experience the thrill that insights can provide. To do this, we have great Launchpad packages to get you up and running faster, terrific customer support, and a strong global partner eco-system providing you with access to skills when and where you need it.
Gartner® Magic Quadrant™
The Gartner® Magic Quadrant™ for Analytics and BI Platforms is regarded as the preeminent annual analysis of the global analytics market and key technology providers. Yellowfin was recognized nine consecutive years in the Gartner® Magic Quadrant™ report.*
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