Growing your business is our business

Our passion is helping our customers grow and optimize their business. We do that by making it easier and faster to discover, understand, and act on business opportunities.

The leader in innovation

You’ll never be stuck with an outdated and redundant analytics app. Even after 15 years, we continue to be recognized as the leaders in innovation in the analytics industry. We have had so many firsts, we’ve lost count and, best of all, there are way more exciting developments in the pipeline.


We have a history helping our customers know ‘why’ faster.

2004

  • Basic BI tool
  • Multi-tenancy
  • Embedding

2007

  • Annotations
  • Interactive charts

2009

  • Multiple data sources
  • Spatial BI
  • New chart types

2010

  • iPhone app
  • Social Media layer
  • Broadcasting
  • Governance / security

2012

  • Drill anywhere
  • Multi-lingual
  • New iPhone app
  • Big Data sources 

2014

  • Timeline
  • Discussion
  • Storyboard

2016

  • Enhanced governance
  • JavaScript charting
  • Canvas for free-form visualisations 

2017

  • Data transformation 
  • Assisted Insights
  • Data Science integration 

2018

  • Signals 
  • Stories

2019

  • New mobile app
  • Yellowfin Present
  • Free-form Canvas Dashboards

2020

  • Code-Mode for Dashboards
  • New JavaScript API
  • New REST API
Embedded Partnerships

Easy to do business with

We pride ourself on our business engagement model.  No pushy sales, no ridiculous contracts and no bullsh%t.  That combined with our simple pricing and licensing makes doing business with us a pleasure and not a pain.

Trusted by business

Built for developers. Trusted by businesses

Design flexibility, integration, and APIs are hyper-critical for our developer community.  The same love and attention we have given to the back-end is what makes our front-end enterprise features so robust and powerful.  

Passionate about our customers' success

User adoption is the metric that drives us. We want all of our customers' users to experience the thrill that insights can provide. To do this, we have great Launchpad packages to get you up and running faster, terrific customer support, and a strong global partner eco-system providing you with access to skills when and where you need it.

Cocacola Logo - Yellowfin
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Recognized as leaders in our industry

We’re fortunate to be covered by the best analysts in the industry. Among our many accolades, we were recently named Visionary in the Gartner 2020 Magic Quadrant for Analytics & BI. 

Magic Quadrant: 7 Consecutive Years

Put all of that to the test by requesting a product demo today.

Yellowfin Customer Care