Growing your business is our business

Our passion is helping our customers grow and optimize their business. We do that by making it easier and faster to discover, understand, and act on business opportunities.

The leader in innovation

You’ll never be stuck with an outdated and redundant analytics app. Even after 19 years, we continue to be recognized as the leaders in innovation in the analytics industry. We have had so many firsts, we’ve lost count and, best of all, there are way more exciting developments in the pipeline.

We have a history helping our customers know ‘why’ faster.


  • Basic BI tool
  • Multi-tenancy
  • Embedding


  • Annotations
  • Interactive charts


  • Multiple data sources
  • Spatial BI
  • New chart types


  • iPhone app
  • Social Media layer
  • Broadcasting
  • Governance / security


  • Drill anywhere
  • Multi-lingual
  • New iPhone app
  • Big Data sources 


  • Timeline
  • Discussion
  • Storyboard


  • Enhanced governance
  • JavaScript charting
  • Canvas for free-form visualizations 


  • Data Transformation 
  • Assisted Insights
  • Data Science integration 


  • Signals 
  • Stories


  • New mobile app
  • Present
  • Pixel Perfect Dashboard Canvas


  • Code Mode for Dashboards
  • Workflows
  • New REST and JavaScript APIs


  • Data Storytelling Feed
  • Story Templates & Story Filters
  • Guided Natural Language Query


  • Idera, Inc. Acquires Yellowfin
  • Horizontal Filters
  • Cross-tab in Guided NLQ


  • Installer Upgrade
  • Dashboard Bookmarks
Embedded Partnerships

Easy to do business with

We pride ourself on our business engagement model.  No pushy sales, no ridiculous contracts and no bullsh%t.  That combined with our simple pricing and licensing makes doing business with us a pleasure and not a pain.

Trusted by business

Built for developers. Trusted by businesses

Design flexibility, integration, and APIs are hyper-critical for our developer community.  The same love and attention we have given to the back-end is what makes our front-end enterprise features so robust and powerful.  

Passionate about our customers' success

User adoption is the metric that drives us. We want all of our customers' users to experience the thrill that insights can provide. To do this, we have great Launchpad packages to get you up and running faster, terrific customer support, and a strong global partner eco-system providing you with access to skills when and where you need it.

Cocacola Logo - Yellowfin
ANZ Logo - Yellowfin
NTT Docomo Logo - Yellowfin
Vodafone Logo - Yellowfin
NHS Logo - Yellowfin
Honda Logo - Yellowfin
Xerox Logo - Yellowfin
BMC Logo - Yellowfin

Gartner® Magic Quadrant™
The Gartner® Magic Quadrant™ for Analytics and BI Platforms is regarded as the preeminent annual analysis of the global analytics market and key technology providers. Yellowfin was recognized nine consecutive years in the Gartner® Magic Quadrant™ report.* 


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  Free Trial

Explore Yellowfin now on our sample dataset or try for free on your own dataset for 30 days.