Yellowfin vs
Domo
Get the complete platform for embedded analytics flexibility
Domo offers a unified cloud platform built for enterprise teams. Yellowfin is different: we’re dedicated to scale and product value, delivering a flexible embedded analytics stack with predictable licensing, open architecture and AI-powered analytics tools for maximum ROI.
How does Domo compare to Yellowfin?
| Category |
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|---|---|---|
| Integration | 1,000+ connectors for data blending; full end-to-end platform with embedded tools. |
Open APIs for deep white-labeling; strong focus on embedded analytics (OEM/ISV).
|
| Customization | Intuitive drag-and-drop; strong visualization with mobile-first dashboards. |
Ultimate control over UI with a flexible dashboard design canvas, Code Mode, and comprehensive theming options.
|
| Pricing | Enterprise-focused tiers based on data/users; typically requires larger upfront investment. |
Flexible OEM/ISV pricing models (per unit, server core, or revenue share) that scale with your user-base and needs.
|
| Scalability | Cloud-native unified platform; highly scalable data pipeline for ultra-large sets. |
Predictable scaling on any cloud, multi-cloud or on-prem deployment; can live query from any database source.
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| User Experience | Strong mobile optimized experience with emphasis on KPI monitoring and alerts (Buzz). |
Collaborative BI tools (Broadcast, ; prioritizes interactivity with automated insight discovery (Signals).
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| AI & Insights | Strong AI/NLQ focus; includes autonomous task execution (Domo AI) for custom integrated AI models and chat agents. |
AI-powered tools, including AI NLQ and Tell Me About My Data, that can auto- structure questions and find and explain trends. Multiple AI models supported.
|
Why teams choose Domo
Cloud BI: Full stack platform - ETL, data warehousing, and visualization in a single cloud experience.
Why teams switch to Yellowfin
Open platform: Deploy on any cloud, multi-cloud, hybrid, or on-premise for total flexibility and control over your BI deployment.
Actionable intelligence: AI-powered alerts (Signals) and one-click contextualized insights (Tell Me About My Data) that drive action and go beyond simple monitoring.
Collaborative BI: Built-in social features (Stories, Tasks, Comments) to enable communication, foster data cultures and embed true collaborative BI into your app.
When to choose which
What customers say (G2 Reviews)
Domo (4.3/5, ~300+ reviews): Users like its intuitive interface, data visualization, and strong list of connectors. Key wins are proactive KPI monitoring/alerts and the way task automation speeds things up. See reviews.
Yellowfin (4.4/5, 300+ reviews): Praised for its strong ease of use and being slightly better at data discovery, filtering, and search. Customers love the flexible pricing and our focus on embedding BI and full reporting control. See reviews.
Ghassan Talhouk, CEO, Socienta
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