Yellowfin appoints VP Strategy and Corporate Development to push 50% YoY growth target

Yellowfin appoints VP Strategy and Corporate Development to push 50% YoY growth target

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, announced today that it has appointed Martyn Reeves as VP Strategy and Corporate Development.

The newly created role, reporting directly to the CEO, will drive Yellowfin’s corporate strategy to enable the vendor to meet aggressive “50 percent plus” year-over-year growth targets. Key responsibilities will include mergers and acquisitions, strategic technology partnerships and alliances, and investor relations.

Reeves accepted the position as Yellowfin’s VP Strategy and Corporate Development after joining the privately held company as its APAC Managing Director in January 2015.

“As Yellowfin looks to capitalize on its reputation as a leader in the BI and analytics software industry, we need to accelerate our growth and securely scale – from a medium-sized multi-national, to a truly large global corporation,” said Yellowfin Co-Founder and CEO, Glen Rabie. “As Yellowfin’s VP Strategy and Corporate Development, Martyn Reeves will use his more than 30 years’ experience, building successful sales operations and revenue streams for software companies across the globe, to shape Yellowfin’s future.

“I have every confidence that Martyn will provide the strategic direction and leadership we need, and develop the business and technology partnerships required, to ensure Yellowfin’s success for years to come.”

Reeves said that he was excited by the opportunity to rapidly grow Yellowfin’s presence in the global BI and analytics software market.

“Yellowfin has found strong demand for its approach to the reporting and analytics industry,” said Reeves. “Yellowfin is uniquely positioned, with its distinctly collaborative and embedded approach to BI software, to empower modern organizations to make better business decisions by connecting their people and their data.

“I’m looking forward to actively pursuing new strategic alliances and investment opportunities to bolster Yellowfin’s growing channel network and underpin fast-paced, sustainable global growth.”

Yellowfin has appointed Adam Chicktong as its new APAC Sales Director.

Other recent management appointments include the promotion of EMEA Managing Director, Peter Baxter, to the role of SVP Global Sales; Director of Global Channel, Daniel Shaw-Dennis, to the role of SVP Global Marketing; with Craig Panigiris hired as Yellowfin’s APAC Field Marketing Manager.

With a channel-based go-to-market strategy, Yellowfin has over 600 technology, distributor and reseller partnerships worldwide, which span every major industry and geography. Yellowfin is headquartered in Melbourne, Australia, with offices in Sydney, USA (Ketchum), the UK (Milton Keynes), Japan (Tokyo and Osaka), Brazil (Porto Alegre), South Africa (Johannesburg) and the Philippines (Pasig City).


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About Martyn Reeves

Martyn Reeves has over 30 years’ experience building successful sales operations and revenue streams for software companies globally.

Prior to joining Yellowfin as APAC Managing Director in January 2015, Martyn lead a number of US software company subsidiary startups across Europe and Asia Pacific where he held Regional VP, Country Manager and Director level positions at companies including Progress Software, Netgenesis, SPSS, Irdeto, Entriq and Maven Networks.

For a detailed overview of Martyn’s professional career, GO HERE >

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit

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For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or