Yellowfin Partners with Global Technology Company Pitney Bowes to Drive Deeper Customer Insights

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, today announced its partnership with Pitney Bowes to deliver a Visual Insights and BI tool for Pitney Bowes customers.

The partnership will help Pitney Bowes’ clients using the Spectrum® Customer Information Management platform to understand essential data quality metrics in order to provide a meaningful way to manage progress against quality Key Performance Indicators (KPIs).

Pitney Bowes

Pitney Bowes is a global technology company that provides innovative products and solutions to power commerce.  The company’s software and data assets help businesses use data-driven insights to deliver unique customer experiences.

Yellowfin’s BI platform capabilities have been selected to enhance Pitney Bowes’ data analytics portfolio through the launch of Spectrum Visual Insights™, a tool within Spectrum® that helps businesses gain a deeper understanding of customer data to deliver commercial success.  The new combined capabilities will deliver deeper insights about the customer to enhance every aspect of a client’s business, from marketing, to customer support, to fraud and compliance.

“Partnering with an historic brand and a modern technology giant has been a great opportunity for us,” said Glen Rabie, CEO and Co-Founder of Yellowfin.  “We are thrilled to be partners with an organization that is as passionate about data as we are and where Yellowfin’s powerful BI can make such a difference.”

A complete, single customer view enables end users to see relationships that they may not have had the ability to see previously with siloed data.  Using the Spectrum® Customer Information Management platform from Pitney Bowes, organizations can capitalize on new relationships and deliver a customer experience that is personalized and meaningful to clients on an individual level.  This is an essential step for any organization preparing for Digital Transformation.

“Choosing the right BI vendor was critical to the success of this project, and ultimately the success of our clients,” said Nigel Lester, Managing Director, Pitney Bowes, Software Solutions for ANZ.  “We chose to partner with Yellowfin because their software is simple to embed, has beautiful dashboards, delivers powerful visualizations and is intuitive to use.

“Yellowfin provides the foundation that helps our customers understand the information they have before establishing a Single Customer View.”

Spectrum Visual Insights™ brings Yellowfin’s intuitive dashboards, collaboration and presentation tools to Pitney Bowes’ industry-leading data management and integration capabilities.

Find out more in the Spectrum Visual Insights™ data sheet HERE >


– END –


About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy.  Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution.  Yellowfin is a leader in Mobile BI, Collaborative BI and Embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day.  For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.


About Pitney Bowes

Pitney Bowes (NYSE: PBI), is a global technology company powering billions of transactions – physical and digital – in the connected and borderless world of commerce.  Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce.  And with the innovative Pitney Bowes Commerce Cloud, clients can access the broad range of Pitney Bowes solutions, analytics, and APIs to drive commerce.  For additional information visit Pitney Bowes, the Craftsmen of Commerce, at


For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Global Communications Manager, Yellowfin

+61 3 8617 4954


Shefali Jhaveri, APAC Communications Manager, Pitney Bowes

+61 437 477 576