Yellowfin top ranked for Usability in Ventana Research’s 2016 Mobile BI Value Index

Yellowfin ranked first for product Usability and customer Validation, and third overall, in the 2016 Ventana Research Mobile BI Value Index

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has ranked first for product Usability and customer Validation in Ventana Research’s 2016 Value Index for Mobile Analytics and Business Intelligence.

Yellowfin ranked third overall in the 2016 Value Index for Mobile BI – a comparative independent research report that benchmarked the top 13 providers of mobile analytics in the BI industry – and was “one of the most consistent performers” according to the study. Additional vendors were evaluated, but not included in the final Value Index, as their offerings did not satisfy a sufficient number of criteria to warrant inclusion.

Yellowfin “moved up significantly” compared to its sixth place finish in the previous version of Ventana Research’s Mobile BI Value Index, which was published in January 2014 and assessed technology vendors’ ability to deliver reporting and analytics to mobile devices.

“Yellowfin ranked first in Usability and Validation,” said Ventana Research Senior Vice President and Research Director, David Menninger. “We consider ease-of-use to be an important criterion in this Value Index because organizations consistently identify Usability as an important evaluation criterion in our analytics and Business Intelligence benchmark research. Yellowfin’s clean, modern user interface and strong support for Collaborative BI helped its Mobile BI offering emerge at the top for ease-of-use.”

The study evaluated vendor Mobile BI products across seven categories. Five were product-oriented and assessed Usability, Manageability, Reliability, Capability and Adaptability. The remaining two categories focused on customer assurance issues – Vendor Validation and Total Cost of Ownership (TCO) / Return on Investment (ROI).

“Yellowfin’s performance in the 2016 Value Index for Mobile BI demonstrates our ability to deliver a uniquely intuitive and collaborative experience for business users,” said Yellowfin Co-Founder and CEO, Glen Rabie. “Yellowfin’s integrated approach to Mobile BI means that any content created via the core Yellowfin application is immediately accessible on any mobile device.”

Yellowfin offers customers the ability to receive mobile analytics out-of-the-box, on any device or platform at no additional cost, via native applications for the iPhone, iPad, hybrid HTML 5 application for Android devices or Web-browser.

Results from Ventana Research’s 2016 Value Index for Mobile BI indicated that the ability to access reporting and analytics functionality via mobile devices was no longer something that organizations could manage without.

For more on Yellowfin’s Mobile BI capabilities, GO HERE >

To learn more and receive a complimentary copy of Ventana Research’s 2016 Value Index for Mobile Analytics and Business Intelligence, GO HERE >

The Value Index for Mobile BI is a fully independent, research-based undertaking. It is neither sponsored nor influenced by technology vendors.

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About Ventana Research’s Value Indexes

Ventana Research’s Value Indexes are the products of more than two decades of experience in, and knowledge of, the market for analytics and Business Intelligence software and mobile technology, providing an in-depth analyses of technology suppliers’ products.

The 2016 Value Index for Mobile Analytics and Business Intelligence is the distillation of a year of market and product research efforts by Ventana Research. This unbiased, fact-based index assesses the value of software designed specifically for enabling mobile analytics and Business Intelligence. This Ventana Research Value Index is an analytic representation of Ventana Research’s assessment of how well vendors’ offerings meet buyers’ requirements for software that enables and supports mobile analytics and Business Intelligence.

The Value Index for Mobile BI is based on a comprehensive examination of 13 vendors’ products in seven evaluation categories. Five are product-related: Usability, Manageability, Reliability, Capability and Adaptability. Two address customer assurance issues of Vendor Validation and TCO / ROI.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research, plus our market coverage and in-depth knowledge of hundreds of technology providers, means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

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To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in Mobile BI, Collaborative BI and Embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or