Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has released a new API connector for Twitter, which includes pre-built reports and dashboards that enable users to analyze competitor performance.
Yellowfin’s Twitter Connector will ship with a range of pre-built dashboards and reports, enabling users to gain instant insight into their Twitter activities in order to optimize campaigns and even analyze the Twitter strategies of competitors. With pre-built Twitter dashboards, users can begin analysis within a few clicks, customize their analytics experience by building their own reports, and even incorporate existing business data.
For details on Yellowfin’s Twitter Connector, simply visit the Yellowfin Marketplace >
“Yellowfin’s Twitter Connector empowers users to easily analyze their own, as well as competitor Twitter data, via intuitive visualizations and dashboards,” said Yellowfin Global Marketing Director, Daniel Shaw-Dennis. “Not only can users perform more comprehensive competition analysis by monitoring attributes like brand mentions and hashtags, they can also improve their own engagement strategies, or assess how larger campaigns drove online conversations.”
Yellowfin’s Twitter Connector lets users analyze and directly compare key performance metrics, such as tweet and engagement frequency over time, as well as conduct in-depth content analysis to ascertain the successful elements of a tweet, including word count, character and image inclusions and even mentions. What’s more, the connector enables users to gain insight about which influencers had reached out to them and when.
“Social Media Intelligence [SMI] is quickly becoming a buzzword in the spheres of market research and BI,” said Shaw-Dennis. “Businesses use SMI to listen to social media and can gain insights.
“With Yellowfin’s Twitter Connector we realized that social media listening was important, but we also wanted to enable users to combine Twitter data with existing internal business data to deliver greater insights,” said Shaw-Dennis. “By adding social media data to existing data, it is possible to identify new campaign related trends and opportunities.”
In the lead-up to the US elections, Yellowfin was able to use its Twitter Connector to analyze the Twitter activity between Donald Trump and Hillary Clinton. Yellowfin’s analysis found Trump’s self-promotion on Twitter was much higher than Clinton’s, mentioning his own Twitter handle three times more often than Hillary. The results and analysis are available HERE >
Using its Twitter Connector, Yellowfin compiled a guideline around how to produce a statistically perfect tweet based on post time, word count, hashtags and images. The link to the article is HERE >
Yellowfin introduced its open connector framework – enabling users to connect to, visualize and act on data from any third-party Web-based application – as part of the launch of Yellowfin 7.2 in March this year. Yellowfin users can also access a range of pre-built connectors for popular third-party applications, which ship with pre-built reports and dashboards, from the Yellowfin Marketplace >
Yellowfin will continue to develop its library of third-party API connectors, making them available on the Yellowfin Marketplace, over time.
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.
Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit www.yellowfinbi.com
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Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or email@example.com