BI vendor Yellowfin ramps momentum in Asia Pacific with seven additional channel partners

BI vendor Yellowfin ramps momentum in Asia Pacific with seven additional channel partners

Yellowfin, a global Business Intelligence (BI) and analytics software vendor, today announced it has signed agreements with seven new Value Added Resellers (VARs), deepening its expertise in Singapore and strengthening its presence across Asia Pacific (APAC).

Launching its Singapore operations in 2012, via reseller partner NCS Pte Ltd, Yellowfin has continued to build momentum in Asia through strategic partnerships focused on growing its installed base. New partner signings include experienced BI-focused and Singapore-based VARs, such as TO THE NEW, Minerra Pte Ltd, Shearwater Asia Pte Ltd, MFE International Pte Ltd, Traktech Pte Ltd, Moore Stephens IT Solutions Pte Ltd, and Epitome Pte Ltd.

Delivering a new-generation of BI solutions, Yellowfin’s partner profile includes VARs with BI and analytics expertise, deep cloud capabilities and vertical industry specialization. Partners are also selected based on a shared mission of making BI easy for all people in business, not just the data analysts and technologists.

Recently appointed Yellowfin APAC Sales Director, Adam Chicktong, said having a channel-led growth strategy in the region meant that working with the right partners was “absolutely critical”.

“I cannot understate the importance we place on identifying partners with the right BI expertise, cultural fit and customer-centric attitude,” said Chicktong. “We rely wholeheartedly on them for being the face of our brand and delivering the business acumen, technological proficiency and professional services required for successful and meaningful BI implementations.

“The seven partners we have recently signed in Singapore deliver these qualities in spades. I’m very optimistic about our growth prospects in this region. Being headquartered in Australia, not only is Singapore a strategically important market for Yellowfin, we’re also uniquely positioned to support our channel partners in the rest of the region to ensure mutual success.”

Steve Remington, CEO of Minerra Pte Ltd, said that the partnership was inked at the perfect time for the region.

“In the intensely competitive market of South East Asia, BI and analytics are becoming increasingly mission critical to businesses here,” said Remington. “I believe that Yellowfin’s combination of usability and cost of entry will make a fast impact in the region.”

Ashok Patro – Vice President of South East Asia for recently signed partner TO THE NEW – said that Yellowfin’s ability to offer customers an alternative to the cost and complexity of traditional BI tools differentiated them from other BI vendors in the market.

“As a global leader in BI and analytics software, we are pleased to partner with Yellowfin,” said Patro. “Our analytics team sits in six countries across South East Asia and India, helping companies – ranging from the Fortune 500 to start-ups – gain insights from various digital channels. We know our partnership with Yellowfin gives us a competitive edge, opening up more market opportunities through Yellowfin’s unique collaborative and business-user-oriented approach to BI.”

Choo Kwong Chee – Director of IT Solutions at Moore Stephens LLP – said the Yellowfin partnership would enable Moore Stephens to further capitalize on its expertise in BI and visual analytics, empowering its clients to unlock the value of their data.

“At a time when organizations need to be as agile as possible to react to changing market conditions and growing demand for analytics capabilities, we see Yellowfin as a very innovative, robust, next-generation product in the visualization and analytics space,” said Choo. “With a dedicated channel-based approach to the market, we’re confident that working with Yellowfin will help our clients make faster, more informed decisions.”

With a channel-based go-to-market strategy, Yellowfin has over 600 technology, distributor and reseller partnerships worldwide, which span every major industry and geography. Yellowfin is headquartered in Melbourne, Australia, with offices in Sydney, USA (Ketchum), the UK (Milton Keynes), Japan (Tokyo and Osaka), Brazil (Porto Alegre), South Africa (Johannesburg) and the Philippines (Pasig City).


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About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit

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For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or