Business Intelligence Vendor Yellowfin Signs Reseller Aptus Data Labs for Indian Market

Continuing its quest for global expansion, Business Intelligence vendor Yellowfin adds another Indian reseller to its partner arsenal.

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has signed a reseller agreement with Aptus Data Labs, an Indian Big Data and Advanced Analytics consultancy.

The partnership agreement authorizes Bangalore-based Aptus Data Labs to offer Yellowfin’s business-user-oriented BI solution to its current and future customers throughout India.

Aptus Data Labs CEO and Co-Founder, Samir Kumar Sahoo, said that Yellowfin’s international reputation and ease-of-use were two of the main factors underpinning the partnership decision.

“Yellowfin is an intuitive 100 percent Web-based reporting and analytics solution, which features on Gartner’s 2015 Magic Quadrant for Business Intelligence and Analytics Platforms,” said Sahoo. “With over one million end-users already gaining rapid results with Yellowfin’s Collaborative BI functionality, Aptus Data Labs plans to leverage those unique collaborative capabilities to fulfill its mission of delivering business decisions at an accelerated pace.”

Aptus Data Labs Chief Technologist and Co-Founder, Ravindra Swamy, said that Yellowfin’s versatile BI platform would meet the needs of clients from wide-ranging backgrounds and would help Aptus Data Labs to grow its BI business.

“Partnering with Yellowfin has enabled us to offer our clients more diligent reporting, dashboards and visualization features,” said Swamy. “Yellowfin caters to the majority of Aptus Data Lab’s reporting and analysis initiatives due to its intuitive drag-and-drop interface and range of world-class Location Intelligence, Collaborative BI and Mobile BI features.

“As an entirely browser and Java-based solution, Yellowfin makes it easy for us and our clients to deliver customized visualizations effortlessly, and analyze KPIs quickly, on any device,” added Swamy.

APAC Managing Director, Martyn Reeves, said that Aptus Data Labs’ strong mix of industry experience and expertise would prove crucial for expanding Yellowfin’s reach in India.

“Nurturing Yellowfin’s strong presence and customer base in India is a priority for Yellowfin’s APAC operations,” said Reeves. “With its strong foothold in the advanced analytics market and wealth of Big Data, Business Intelligence and analytics knowledge, Aptus Data Labs will play a critical role in that endeavor.”

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About Aptus Data Labs

Aptus Data Labs is an innovative Big Data and Advanced Analytics company, providing consulting and project delivery services and solutions to enterprises of all sizes across different industries, including Healthcare, Retail & Consumer Industries, Insurance and Manufacturing. Founded under the credo ‘Big Decisions Assured’, Aptus Data Labs offers Advanced Analytics platforms that help businesses make quick data-driven decisions required to sustain and grow in tandem with evolving industry trends. For more information, visit

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

  • Samir Kumar Sahoo, Chief Executive Aptus Data Labs on +91 99720 21205, +91 4212 7047 X285 or
  • Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

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