Yellowfin lauded for usability in latest Nucleus Value Matrix for Business Intelligence & Analytics

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has been identified for its standout usability and collaborative capabilities in Nucleus Research‘s latest Technology Value Matrix for Business Intelligence and Analytics.

The report evaluated the world’s foremost BI vendors on their usability and functionality – the two factors that Nucleus Research has found indicate an applications’ ability to deliver initial Return on Investment (ROI) and maximum value over time.

“Yellowfin’s combination of a collaborative BI platform, strong in-application BI presentation capabilities, data visualization, proactive alerts and decision making capabilities provides a simple, easy to use BI solution that is also fully web-embedded,” stated the report. “As more and more organizations are looking for greater ROI, reduced IT reliance and greater user productivity, Yellowfin’s focus on keeping the user interface and presentation layer simple and easy to use has allowed it compete on multiple layers for enterprise BI, departmental deployments, or embedded BI.”

Principal Analyst for BI and Analytics at Nucleus Research, Nina Sandy, said that Yellowfin’s ease-of-use, administrative support and single all-inclusive license type were critical for facilitating enterprise-wide deployments and strong ROI.

“Yellowfin is a BI application that supports pervasive analytic implementations,” said Sandy. “Firstly, it’s highly intuitive – easy to use, deploy, integrate and manage. Secondly, Yellowfin’s all-inclusive per annum licensing model ensures that clients only ever use what they require; meaning strong ROI is always attainable. There are no separate charges to utilize Yellowfin’s Location Analytics, collaborative capabilities, or native apps for iPad, iPhone and HTML 5 app for Android devices.”

Yellowfin CEO, Glen Rabie, said that Nucleus Research’s praiseful assessment of Yellowfin in its latest Value Matrix for BI and analytics demonstrated the vendor’s growing reputation as a first choice provider of consumer-oriented BI.

“Yellowfin is continuously working hard to make powerful BI functionality attainable for organizations of all sizes and accessible to people of all business backgrounds,” said Rabie. “Recognition from leading analyst firms, such as Nucleus Research, proves that Yellowfin is not only making stunningly simple enterprise-wide Data Discovery possible, but easy.”

Yellowfin was placed in the ‘Facilitators’ quadrant of Nucleus Research’s Value Matrix for BI and analytics, along with Tableau, QlikTech, TIBCO Spotfire and Adaptive Planning.

“Vendors in the Facilitators quadrant have invested in making their applications intuitive and easy to use, driving rapid adoption with limited training requirements,” stated the report. “The Facilitator solutions are easy to implement, manage and use, which leads to large enterprise deployments over time.”

The Value Matrix is divided into four quadrants: Leaders, Experts, Facilitators and Core Providers.

Download the full report from HERE >

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About Nucleus Research’s Technology Value Matrix

The Technology Value Matrix is based on the two core criteria of usability and functionality – the two factors that Nucleus Research has found indicate an applications’ ability to deliver initial ROI and maximum value over time.

The ‘usability’ aspect of the matrix is scored on the intuitiveness of the application, availability of role-based interfaces, training requirements, and productivity impact on users. The ‘functionality’ component is based on scores relating to the breadth and repeatability of functionality in the core application, the availability and ease of integration of add-on functionality, and vendors’ investment in innovative functionality outside the application that delivers additional benefits.

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value. For more information, visit or follow us on Twitter @NucleusResearch.

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

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Lachlan James, Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

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