More than 70% of your organizational data has a location component - be it a customer address or a sales territory. If this data is not visually integrated into your reporting you are missing a vital element in understanding your organizations performance.

Yellowfin’s Location Intelligence combines traditional business intelligence with the addition of a spatial element to let you easily visualize your spatial and BI data simultaneously.

As a BI platform with its fully integrated GIS capability, Yellowfin is unique. It lets you query the “where” as well as the ‘what and when’.

This distinctive capability enables you to merge your spatial data with your corporate information. Table data and maps are interlinked and displayed as a single report.

Location Intelligence provides you with the ability to visualize your spatial or geographic data on maps, floorplans etc. This style of visualisation differs from standard table or grid reports and charts in that it associates your data with a particular location and allows you to easily see patterns which are otherwise hidden within a dataset.

1. Used where traditional tables/grids, graphs and other analysis tools fall short
2. Shows where data is NOT located to highlight business opportunitites
3. Set you maps in motion with Yellowfin map animation to see changes over time

The ability to overlay demographic or statistical data onto your maps provides you with an additional level of analysis that adds to your interpretation of the data. For example you have sales income by sales territory and customer details by address. How do you merge or join the two together? Typically this is difficult using traditional database and BI techniques but with Yellowfin you can create multilayered maps. This lets the human eye do the joining for you – creating that ‘a ha’ moment.

Yellowfin provides you with the flexibility to choose the most appropriate mapping options to render your data – based on your access to GIS data sets and your ability to Geo-code your business data. The options provided by Yellowfin include:

• Rasta Heat Map
• Google Maps
• RDBM GIS Data
• Web Map Services (ESRI, MapInfo, Geo Server etc)

Yellowfin with its fully integrated location module makes it incredibly easy for you to create location based reports. Creating a map is a simple as creating any other type of visualization such as a bar or pie chart. There are no staged deployments or 3rd party plug-ins. Simple select you map visualisation type and you are ready to go.