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White label analytics, also known as white label business intelligence, is a term related to embedded analytics – the use of a third-party analytics platform in your software product. White label analytics refers to an analytics platform that can be rebranded and its appearance customized so the analytics platform is able to be visually integrated into another software application product.
Why use white label analytics?
Organizations choose white label analytics when they want to embed a third-party analytics platform into their own software application, rather than build their own analytics module, and make the analytics module look like a part of their own application. By choosing white label analytics, a product manager can make sure the embedded analytics matches the rest of the product’s look and feel.
A key benefit of white label analytics is that it enables software companies to deliver a consistent user experience as users move from the core software application to the embedded analytics module and back again. The end users would never know that the analytics is embedded analytics software.
Several analytics vendors, like Yellowfin, offer white label analytics for embedding. Each vendor delivers varying levels of flexibility for rebranding from simple logo and colour changes to being able to even access the CSS and HTML of the platform to change fonts, build in bespoke actions, and create pixel-perfect dashboard designs.