You don’t really need another reason. And you certainly don’t need an excuse.
But, in case you’re experiencing an acute case of forgetfulness or lethargy, here’s a reminder – shifting work environments and new technologies are creating constantly connected workforces and driving the demand for, and amplifying the benefits of, Mobile Business Intelligence (BI).
Shifting work environments and new technologies driving enterprise mobility
According to the International Data Corporation (IDC), nearly one billion smart connected devices – PCs, media tablets, and smartphones – were shipped in 2011. That figure is predicted to top 1.1 billion in 2012, with shipments expected to double 2011’s tally and reach 1.84 billion units by 2016, as businesses of all shapes and sizes around the world show a nearly insatiable appetite for smart connected devices. Most significantly, IDC predicts that the number of mobile devices, principally smartphones in conjunction with tablets, are set to dwarf the number of PCs – outnumbering them by more than five to one. And, on the back of that growth, global internet users will double between now and 2015 (according to Morgan Stanley Research), with mobile users accounting for around 80 percent of consumption.
Enterprise mobility driving Mobile BI
Recent research from Gartner, TechTarget and Co. have suggested the continued embracement of smart connected devices by businesses will affect Mobile BI adoption rates, with many analyst and enterprise IT media groups suggesting that around 50 percent of organizations will have implemented some form of mobile analytics by year’s end.
But, if you’re not one of the 20 percent with, or one of the 30 percent planning to deploy, Mobile BI in 2012, why should you bother?
Well, here are five good reasons to get on board:
1. Faster decision-making
2. Better decision-making
3. Enhanced productivity
4. Monitor business performance at a glance
5. Improved customer satisfaction
Can you think of any other benefits of Mobile BI? What have we missed?