ITwire: “Big Data: It’s all about analytics”

Senior journalist for ITwire, Peter Dinham, has interviewed renowned analyst, Dr Robin Bloor, about his keynote ‘Big Data?’ presentation he made at this week’s Think Tank 2014 Business Intelligence (BI) conference. Think Tank is Yellowfin’s annual BI forum.

For more on Think Tank 2014, GO HERE >

In the resultant ITwire article – ‘Big Data: It’s all about analytics & competitive advantage, and not just for dummies’ – Bloor, Chief Analyst and Co-Founder of the Bloor Group, told Dinham that “Big Data is not much more than an ‘utterly meaningless’ term created by marketers”.

However, whilst Bloor dismisses much of the hype around Big Data as marketing spin, he does admit that “companies leveraging Big Data are growing at a faster rate to their competitors and, indeed, espouses the fact that Big Data Analytics is transforming traditional business around the world.”

For more on Bloor’s take on the analytics and Big Data industries, read the full ITwire article HERE >

To view more independent coverage of Think Tank 2014 from iStart, GO HERE >

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