Location Intelligence enhancements in Yellowfin 7.1 to deliver rich demographic-based insights

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, will make demographic datasets available to its customers as part of the latest soon-to-be-released version of its BI platform, Yellowfin 7.1.

Yellowfin 7.1 will be officially released via a series of Webinars, running throughout Wednesday 27 and Thursday 28 August 2014.

Register for the official Webinar launch HERE >

Yellowfin 7.1, predominantly focused on making location analytics driven insights more accessible, will ship with Census-based demographic data. These datasets, to be known as ‘GeoPacks’, will assist users to quickly discover rich location-based insights and correlations between existing business and spatially relevant third-party data.

“Yellowfin 7.1 will ship with demographic data for key regions – including data such as population, average household income, median age and unemployment rates – to help customers enhance their location-based analysis,” said Yellowfin CEO, Glen Rabie. “Historically, we know that difficulty sourcing, collating and analyzing relevant location-based information has prevented some clients from getting the most out of Yellowfin’s Location Intelligence capabilities. That’s a fact we’re about to change.”

Rabie said that the demographic data enrichment offered in Yellowfin 7.1 would enable Yellowfin’s customers to easily combine current business data with new location-based information, such as population size or average household income, and therefore perform more sophisticated, insightful analysis in less time.

“Yellowfin’s GeoPacks will help customers to develop a unified view of their business,” said Rabie. Not only will clients be able to understand the interrelationships between customers, products, infrastructure and suppliers, they will also be able to ask more complex questions, such as ‘How do my sales per region compare when factoring in population density?’”

Following the release, Yellowfin clients will be able to download demographic data packs from the Yellowfin website via the all-new Yellowfin Marketplace.

Yellowfin Marketplace is an online portal that will host a series of ‘GeoPacks’, which will contain location-sensitive information, including map layers, as well as geometry, GIS and demographic data. Yellowfin’s GeoPacks will be extended to include more countries over time.

Yellowfin will host three concise 40-minute Yellowfin 7.1 release Webinars throughout Wednesday 27 and Thursday 28 August 2014.

Register for the official Webinar launch of Yellowfin 7.1 HERE >

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About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or lachlan.james@yellowfin.bi

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