Business Intelligence vendor Yellowfin impresses BBBT with collaborative approach to pervasive BI

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has impressed the Boulder BI Brain Trust (BBBT) with its collaborative approach to pervasive BI in a recent briefing. The BBBT is the largest industry analyst consortium of its kind, comprising many of the world’s leading BI analysts and thought leaders.

Yellowfin’s presentation titled Transforming how people consume analytics – and delivered by Yellowfin Director of Product Marketing, John Ryan – outlined how Yellowfin’s BI platform was designed to support BI consumers in order to facilitate pervasive deployments and high business user adoption.

Download the Transforming how people consume analytics presentation slides HERE >

Access Yellowfin’s BBBT podcast recording and transcript, as well as full-length briefing video with trailer, HERE >

“Where Yellowfin sees itself as different is that we’re fundamentally driven by that belief that data is more valuable when shared,” said Ryan during Yellowfin’s presentation. “We think data is like renewable energy – the more people that have access to data and analytical insights, the more value you can actually get from the data. What drives us as a company is trying to work out new collaborative ways of getting data into the hands of more people within an organization, enabling them to consume and act on that information.”

Yellowfin’s approach resonated with BBBT analysts throughout the live Twitter chat that occurred during the presentation.

“Yellowfin starts off by saying that data is more valuable when shared – so true,” tweeted BBBT Founder and Host, Claudia Imhoff.

“What’s different here is that Yellowfin actually focuses on making data shareable,” said independent analyst and agile BI coach, Lynn Winterboer.

“Yellowfin is getting the right data into the hands of the right people at the right time by focusing on collaboration,” said data expert and Principal at Boulder Marketing Technology, Brad Ewald.

BBBT analysts were also impressed with Yellowfin’s high levels of recorded business user adoption.

“Yellowfin reports 44:1 business users to each IT content author, compared to the industry average, reported by Gartner as 15:1,” tweeted Winterboer.

“Some pretty striking numbers in terms of adoption from Yellowfin,” said Ewald.

“Building a data-driven culture is the key to success in the 21st century and tools like Yellowfin are helping in that niche,” said Big Data thought leader and Principal Analyst at Rebaie Analytics Group, Ali Rebaie.


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About BBBT

The Boulder Business Intelligence Brain Trust has served the BI industry since 2006. It is a consortium of over 190 industry analysts, experts, and practitioners from around the world. BBBT hosts BI industry vendors who provide extended, interactive briefings, streamed live as webinars exclusively to BBBT members. It’s a reciprocal arrangement, the members receive the latest information on current and planned BI tools and technologies, and the vendors get valuable feedback on their offerings, marketing, and messaging.

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Global Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or