Social media is built around the concept of sharing. People share photos on Flickr, movies on youtube and their life in facebook.
The consumer side of social media and collaboration is pretty much taken care of – but how can organizations harness this cultural shift for sharing to maximize collaboration within their organization.
Sharing of one form or another already exists – that’s how organizations work. We email, we have intranets but what is the next level. How do we do the collaborative Spinal Tap and turn it up notch to 11?
Its simple – you have to allow employees to share in the way they want to share. Lets think about what is happening on the web. At the start we searched via google to find content, then we emailed links and held a discussion offline. Then there was the advent of the blog and a focal point for discussion was created. People could raise topics share content and comment on that content in a place that made sense for them. Organizations do not do this so well…why?
Social Business Intelligence is about sharing content
Organizational collaboration has been constrained by enterprise applications that limit sharing. What is needed are applications that embrace sharing – that let non-technical users create and distribute content to their own internal blogs and wikis or even external sites if this makes sense.
Funnily enough this type of sharing is exactly what we have enabled with Yellowfin 5.1. Anyone can share a report and embed it into a web page using a simple ‘youtube’ embed style functionality – we call it Yellowfin connect.
If you have a wiki page discussing a topic rather than attaching a static pdf report you can embed an active Yellowfin report – like the one above!
It is that simple. Sharing tuned up to 11.