Business Intelligence vendor Yellowfin to exhibit at TDWI Chicago 2015

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has announced that it will be exhibiting at The Data Warehousing Institute’s (TDWI) 2015 Chicago World Conference as a ‘gold’ event sponsor.

TDWI’s Chicago World Conference will be held across 3 – 8 May 2015, at the Hilton’s Chicago Hotel. The event provides a vendor-neutral “in-depth education and research forum on all things data” to assist BI, Data Warehousing (DW) and analytics professional to “get ready today for the data ecosystems of tomorrow”.

TDWI Chicago also provides an opportunity for leading BI, DW and analytics solutions to showcase their capabilities. As an event sponsor, Yellowfin will be demonstrating its BI solution, exhibiting at booth number 202.

For more information, and to register for TDWI’s Chicago World Conference, GO HERE >

Yellowfin General Manager for North America, Justin Wright, said that the theme of the event – preparing the data professionals of today for the data ecosystems of tomorrow – was timely considering the rapid change occurring in the industry.

“The data that organizations are striving to capture and analyze is rapidly changing,” said Wright. “This increase in data types, sources, volumes and overall complexity – combined with the speed of analysis demanded by a quickly broadening user base – means that new technologies and approaches are needed.

“TDWI Chicago provides attendees with the opportunity to develop new skills and explore the latest technologies required to effectively harness this new data economy and deliver the insights attained through reporting and analytics broadly.”

The keynote sessions of TDWI Chicago 2015 are titled Data Management Trends in the Era of Big Data, delivered by the Co-Founder of technology consultancy Baseline Consulting, Evan Levy, and Advancing the Data Ecosystem Continuum, presented by Senior Director of Enterprise Data Architecture at Walgreens, Mike Jennings.

“Today’s data ecosystem is evolving ever faster to meet business demands for information,” said Jennings. “The data types and volume required by business for operations and analytics grow dramatically in order for organizations to respond to a changing market. New technologies bring the promise of new information capabilities to support new business needs and use cases.”

The agenda for TDWI’s Chicago conference comprises 80 presentations across seven streams focusing on “BI Essentials”, “Big Data”, “Business Analytics”, “Data Analysis and Design”, “Data Asset Management”, “New Data Ecosystems” and “Leadership and Management”.

View the full agenda for TDWI Chicago HERE >

TDWI’s World Conference in Chicago, Illinois, is the second of its ‘World Conference’ events for 2015. TDWI’s annual series of World Conference tradeshows provide a forum for business and technology professionals looking to gain in-depth education on BI, DW and analytics.

Yellowfin will exhibit at all five TDWI World Conference events throughout 2015. For details, and to register for a 2015 TDWI World Conference, GO HERE >


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About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

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