Orion & Associates signs UK reseller agreement with Business Intelligence vendor Yellowfin

Orion & Associates – a UK-based enterprise technology consultancy specializing in data unification, data quality management and business analytics – has signed a reseller agreement with global Business Intelligence (BI) and analytics software vendor, Yellowfin.

The partnership will see Orion & Associates offer Yellowfin’s business-user-oriented BI solution, and associated suite of professional services, to its current and future clients throughout the UK.

Orion & Associates Managing Director, David Pearson, said that Yellowfin’s unique blend of world-class features, end-user ease-of-use and low total cost of ownership made it an obvious choice.

“Partnering with Yellowfin has enabled us to deliver the perfect Business Intelligence solution for our clients – enterprise grade reporting and analytics at an SMB price point,” said Pearson. “Yellowfin delivers a fine balance between the self-service needs of end-users and governance requirements of IT. As a 100 percent Web-based and single-integrated solution – with innovative Collaborative BI, Location Intelligence and Cloud BI capabilities – Yellowfin offers a uniquely valuable BI platform for companies of all sizes.”

Pearson said that Yellowfin’s partner-focused market approach, and range of integration options, provided an ideal fit for Orion & Associates’ existing business model.

“Yellowfin’s channel-based go-to-market strategy means that they understand and provide resellers with the product, marketing and sales support needed for success,” said Pearson. “Not only that, Yellowfin’s ability to be easily embedded into third-party applications means it can also be integrated with our data unification and data quality tools, offering clients an end-to-end solution for their data analysis needs. We are delighted to be partnering with Yellowfin.”

Speaking about the partnership, Yellowfin Managing Director for EMEA, Peter Baxter, said that Orion & Associates’ industry connections and expertise would assist Yellowfin to increase its foothold in the UK BI market.

“Orion & Associates’ knowledge of the UK BI market and strong technical skills, combined with a deep understanding of the outcomes sought from modern BI implementations, will assist Yellowfin to continue developing its reputation as a first-choice BI platform throughout the UK.”

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About Orion & Associates

With over eighty years of collective subject matter expertise, Orion & Associates delivers its clients superior business performance via its range of data unification, data quality management and business analytics solutions.

Working collaboratively with its clients, Orion & Associates combine leading software solutions and industry expertise to deliver successful data analysis solutions that address each organizations’ unique data challenges.

A key component of Orion & Associates’ success is its commitment to providing ongoing thought leadership throughout a clients’ data journey. For more information, visit www.orionandassociates.uk

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI, as well as Location Intelligence and data visualization.

Over 10,000 organizations, and more than one million end-users across 70 different countries, use Yellowfin every day. For more information, visit www.yellowfinbi.com

For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email pr@yellowfin.bi to subscribe to Yellowfin’s free e-newsletter.

For further media information, interviews, images or product demonstration, please contact:

Tom Campbell, EMEA Marketing Manager on +44 (0) 1908 933774, or tom.campbell@yellowfin.bi