As a marketer, you know that your success depends on the ability to analyze your actions. Assessing the data produced from your marketing activities – from advertising impressions, through to click, open and conversion rates – allows you to compare and optimize campaigns, allocate expenditure, demonstrate value and boost ROI.
Using analytics technology to analyze and act on marketing data provides massive competitive advantage. McKinsey’s DataMatics study found firms that ranked in the top quartile for analytics performance were 20 times better at procuring new customers compared to companies in the bottom quartile. But, the same research found that only 10 percent of respondents could effectively apply analytics-based insights to their marketing efforts.
Register for Yellowfin’s Webinar series and discover how to use analytics to deliver best practice data-driven marketing today.
When and How
There are three concise forty minute Webinars scheduled throughout Wednesday 28 and Thursday 29 September 2016 for your convenience.
But seats are limited, so reserve yours now!
Register for a session now by clicking on a link below:
Wednesday, 28 September, 2016, 4:00PM – 4:40PM, New York EDT
Webinar 2 (Best time for Asia-Pacific)
Thursday, 29 September, 2016, 2:00PM – 2:40PM, Melbourne EST
Webinar 3 (Best time for Europe)
Thursday, 29 September, 2016, 10:00AM – 10:40AM, London BST
You’ll learn how to:
- Overcome your top data-related marketing challenges with analytics technology
- Deliver more effective data-driven campaigns, increasing marketing ROI by up to 20% (Forbes)
- Run more efficient data-driven campaigns, freeing-up 15 – 30% of your total marketing budget (McKinsey)
Attend to discover why top data-driven marketers plan to double their investment in analytics technology in 2016 (CMOSurvey.org, via HBR.org).
Please note: After registering, you will receive a confirmation email outlining how to join your chosen Webinar.
Following the Webinar, attendees will receive a copy of the presentation slides and a recording for on-demand viewing.
We look forward to seeing you there.
The team at Yellowfin