Marketing budgets are under increasing scrutiny. Every dollar must be tracked and the cost-per-lead and cost-per-sale must come down. Tracking direct marketing campaigns means greater complexity with A/B tests running on the user experience, offers, lists and landing pages often happening concurrently.
The Yellowfin MailChimp Connector connects you with your MailChimp account so you can visualize statistics from each or all of your campaigns at once. You can see what’s working and what’s not, adjust, and continue to improve your results.
Sound useful? Try Yellowfin’s MailChimp Connector for yourself NOW >
Yellowfin’s pre-built MailChimp dashboard reports on vital metrics, including: Open Rates, Click Rates, Campaign Performance, Unsubscribe Rates, Forwards and Bounced, and Performance Versus Industry Average. You can also share the results with different teams so that the field sales team knows what’s happening, as does support, manufacturing and other marketing groups.
For marketers also running AdWords campaigns, you can put Google Analytics data alongside MailChimp data to see the full effect of your marketing programs.
You can also meld your MailChimp data with other pertinent corporate data from sources such as RingCentral and social media feeds like Twitter and YouTube. When you have the ability to access the data you need, without requiring access to multiple applications, you can make better data-driven decisions faster and more confidently.
See the difference Yellowfin’s MailChimp Connector can make to your email marketing TODAY >
MailChimp is just one of many Web connectors available from Yellowfin. Others include Google Analytics, Salesforce, Google Sheets, Zendesk and several social media platforms. Because Yellowfin is constantly rolling out new and improved connectors and pre-built content, check the Yellowfin Marketplace for the latest releases.
To learn more, visit www.yellowfinbi.com today and see how our connectors and pre-built content can get you up and running fast with the world’s most Collaborative Business Intelligence (BI) solution, according to BARC.*
*Yellowfin was also the top-ranked vendor for ‘Collaboration’ – within the Self-service reporting-focused products and Americas-focused vendors Peer Groups – in BARC’s The BI Survey 16. Yellowfin has been top-ranked in Collaboration, within the Americas-focused vendors Peer Group, for the past four iterations of The BI Survey (since 2013).