Shawn Deegan joins Yellowfin BI as new General Manager of EMEA

Shawn Deegan joins Yellowfin BI as new General Manager of EMEA

New GM takes the reins of Business Intelligence and Analytics firms EMEA region growing at 40% YoY   


Milton Keynes, UK – Shawn Deegan has joined Yellowfin to head up sales for EMEA. Deegan joins Yellowfin from Galvanize, a tech learning community specialising in data science and cognitive solutions education. He brings to the role 19 years of experience in the software industry and a proven track record of rapidly growing technology companies, driving customer success in global teams, and building healthy ecosystems of customers, suppliers and partners.

He previously held leadership positions at Avnet Inc. and Ascendant Technology, and began his career in Canada as a technical consultant helping customers solve business challenges through technology solutions.

Yellowfin has been growing 40% year-on-year in EMEA, and Deegan will take on the responsibility to continue this expansion of Yellowfin’s analytics platform across the region.

“Yellowfin is rapidly expanding in EMEA and we have invested in leadership that will help us scale,” said Peter Baxter, Yellowfin SVP of Global Sales. “It will be great to have Shawn at the helm of the EMEA office. He has a proven track record of growing similar organisations.”

“I joined the Yellowfin team because I can see tremendous opportunity to build on the solid foundations in EMEA,” Deegan stated. “It’s clear the company is investing heavily in talent throughout the business and is strongly committed to the EMEA region.”

Governance and compliance are front of mind for many businesses in Europe with General Data Protection Regulation (GDPR) coming into force in under 12 months and Deegan believes this represents a big opportunity for Yellowfin.

“With analysts predicting that less than 10% of self-service BI solutions will be governed sufficiently, Yellowfin is perfectly situated to help businesses ensure their reporting needs meet upcoming regulations,” explains Deegan. “Yellowfin is an enterprise-class, integrated analytics platform that will help both small and large companies get to the why and take action faster than anyone else in the market.”

Deegan takes over as General Manager from Yellowfin SVP of Global Sales Peter Baxter. Baxter remains with Yellowfin as SVP of Global Sales, moving to the Yellowfin North America office, where he will focus on expanding the company’s reach in the American market. Deegan will report directly to Baxter.

About Yellowfin

Yellowfin BI gets people to the Why faster by building the only enterprise-class analytics platform that provides better, faster, and more affordable decision making for businesses and software developers. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive, 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in Mobile BI, Collaborative BI and Embedded BI, as well as Location Intelligence and data visualization. More than 25,000 organizations and over three million end-users across 70 different countries use Yellowfin every day. For more information, visit

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