Yellowfin listed in DBTA 100 2018 – Companies that matter most in data

Yellowfin listed in DBTA 100 2018 - Companies that matter most in data

Melborne, July 11, 2018 -- For the fifth time, global Business Intelligence (BI) and analytics software vendor, Yellowfin, has been recognised as one of the world's most important companies in data management and analysis in Database Trends and Applications (DBTA) magazine's annual DBTA 100: The Companies That Matter Most in Data.

The sixth DBTA 100 list spotlights companies that are addressing the evolving demands for hardware, software, and services in the data industry through innovation.

“Today, more than ever, businesses are looking for ways to manage and leverage their information resources to create new opportunities and deliver a real competitive advantage," said Thomas Hogan, Group Publisher at Database Trends and Applications. "A fundamental change is taking place where every business is also moving toward becoming a data business. This list seeks to highlight those companies that have been successful in establishing themselves as unique resources for data professionals and stakeholders."

DBTA stated that there are "pressing business requirements for high availability and performance, intensifying demand for self-service data access, and a growing understanding of the need for data governance and data quality in light of strict regulatory requirements such as GDPR." Yellowfin was selected for the DBTA 100 list for addressing these demands.

Automation in analytics addresses enterprise challenges

Yellowfin 7.4 equips analysts and business users with automated data discovery and insights using machine learning algorithms.
"AI and machine learning are being tapped to add automation to routine tasks, helping data management experts focus on higher-level issues," said DBTA of the shift in the industry.

Through Automated Data Discovery for analysts and Assisted Insights for business users, Yellowfin helps to unearth data insights from complex data sets. With near-instant automated insights, businesses can act faster and understand not just what is happening in their business, but why.

"Leveraging the machine, through automation is a major step toward solving the problems enterprises face in answering not only what happened, but why,” states Yellowfin CEO Glen Rabie. “With the addition of Assisted Insights combined with our data transformation capabilities make Yellowfin 7.4 a complete, end-to-end analytics platform addressing the challenges of businesses today. Automating insights allows both analysts and business users to work smarter and get to the answers they need faster.”
- END -

About Yellowfin

Most BI companies can tell customers what happened. Yellowfin tells them why it happened. Yellowfin is a global Business Intelligence (BI) and analytics platform dedicated to solving real enterprise analytics challenges. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive, 100-percent Web-based reporting and analytics platform. Yellowfin has been included in five consecutive Gartner Magic Quadrants, the Forrester Wave, and consistently scored as a leader in key categories of the BI Survey from BARC. More than 25,000 organizations, and more than three million end-users across 75 different countries use Yellowfin every day to get to the why faster.


Laura Sutton
+44 (0) 1908 592520

Unit 10, Whittle Court
Davy Avenue,
Milton Keynes, MK5 8FT