Yellowfin to launch new native iPhone app: An analyst and media briefing

Yellowfin: Challenging Mobile BI expectations with consumer-oriented approach

International Business Intelligence (BI) vendor, Yellowfin, is launching its new native application for the iPhone in an exclusive series of Webinars, Tuesday 3 April Australian EST – and you’re invited.

See how Yellowfin’s new native application for the iPhone, and approach to Mobile BI, is shifting the emphasis from technology to people.

Why attend?

Join Yellowfin CEO, Glen Rabie, for the official launch of Yellowfin’s new native application for the iPad. Find out how Yellowfin is challenging the industry’s understanding and use of Mobile BI. The succinct 30-minute presentation will:

  • Outline the philosophy underpinning application development and Yellowfin’s strategic direction regarding Mobile BI
  • Explore and explain the application’s features and functions
  • Examine why Yellowfin was again a top-scoring solution in Howard Dresner’s latest Mobile Business Intelligence Market Study

When and How

Yellowfin’s new native application for the iPhone will be officially launched in an exclusive Webinar event, hosted by CEO Glen Rabie, on Tuesday 3 April Australian EST. Three concise half-hour Webinars have been scheduled throughout the day for your convenience.

Register for a session now by clicking on a link below:

Webinar 1
(Best time for Americas)
Tues, April 3, 2012 7:00AM – 7:30AM Australian EST

Webinar 2 (Best time for Asia-Pacific)
Tues, April 3, 2012 2:00PM – 2:30PM Australian EST

Webinar 3 (Best time for Europe)
Tues, April 3, 2012 8:00PM – 8:30PM Australian EST

After registering you will receive a confirmation email containing information about joining the Webinar.

Webinar outline

The Webinars will progress in the following format:

  • Introduction to Yellowfin and its approach to Mobile BI (5 minutes)
  • Exploring the features and functionality of Yellowfin’s new iPhone application (5 minutes)
  • Outlining and assessing future development and marketplace trends (10 minutes)
  • Question time (10 minutes)

Why is the release of Yellowfin’s iPhone application significant?

The new application has been designed with people, not IT professionals, front-of-mind. At Yellowfin, we believe that using a Mobile BI application should be as fun and easy as browsing an online magazine, or sharing ideas with friends across social networks.

Yellowfin is responding to the consumerization of BI and the need for greater Return On Investment (ROI) for BI projects. The consumerization of BI – the introduction of user-friendly functionality and capabilities to support widespread BI adoption – has been noted by many organizations and industry leaders as the answer to improved BI ROI.

The application embraces the ease-of-use and collaborative principles behind the ‘consumerization’ or ‘gamification’ of enterprise IT, delivering a product that is accessible to business people of all backgrounds, and driving better decision-making and ROI through widespread and independent data analysis.

The application compliments Yellowfin’s recently released application for the iPad and will continue to challenge the way Mobile BI is viewed and used.

Yellowfin: An authority on Mobile BI

Dresner Advisory Services identified Yellowfin as a leading solution in two separate studies analyzing and comparing the world’s foremost Mobile BI providers during 2011. Yellowfin was also recognized in Gartner’s annual Who’s Who in Mobile BI report.

Yellowfin offers customers the ability to receive mobile analytics out-of-the-box, on any device or platform, via native applications for the iPhone, iPad, Android platform and new HTML 5 integration.

Yellowfin: An overview

Yellowfin is a global BI software vendor headquartered and developed in Melbourne, Australia.

Yellowfin is an innovative and flexible 100 percent Web-based, cost effective, easy-to-use and deploy reporting and analytics solution.

Anyone comfortable using a Web-browser can easily learn to take full advantage of Yellowfin’s broad range of world-class BI features.

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or subscribe to our free e-newsletter.

We look forward to seeing you there.
Register now to avoid disappointment!


The team at Yellowfin

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