Customers praise Yellowfin’s Data Discovery interface in 2014 Nucleus Research Value Matrix for BI & Analytics

Customers have pinpointed the Data Discovery capabilities of global Business Intelligence (BI) and analytics software vendor, Yellowfin, as integral to the success of their BI deployments in Nucleus Research’s latest Technology Value Matrix for Business Intelligence and Analytics (First Half 2014).

The report evaluated the world’s foremost BI vendors on their usability and functionality – the two factors that Nucleus Research has found indicate an applications’ ability to deliver initial Return on Investment (ROI) and maximum value over time.

“Customers stated that Yellowfin’s easy to understand user interface, flexibility, self-service discovery and ease of deployment were key factors behind the success they have seen in their deployments,” read the report. “As more and more organizations are looking for greater ROI, reduced IT reliance and greater user productivity, Yellowfin’s focus on keeping the user interface and presentation layer simple and easy to use, has allowed it to compete on multiple layers for enterprise, departmental, or embedded BI deployments.”

The report also cited the ability for Yellowfin clients to create reports via mobile devices as an important factor, capable of “extending the usability and accessibility of the solution”, especially given that “Over the past six months, mobile has become a ‘must have’ versus a ‘nice to have’.”

Principal Analyst for BI and Analytics at Nucleus Research, Nina Sandy, said that Yellowfin’s ease-of-use, administrative support and single all-inclusive license type were critical for facilitating enterprise-wide deployments and strong ROI.

“Yellowfin is a BI application that supports pervasive analytic implementations,” said Sandy. “Firstly, it’s highly intuitive – easy to use, deploy, integrate and manage. Secondly, Yellowfin’s all-inclusive per annum licensing model ensures that clients only ever use what they require; meaning strong ROI is always attainable. There are no separate charges to utilize Yellowfin’s Location Analytics, collaborative capabilities, or native apps for iPad, iPhone and HTML 5 app for Android devices.”

Yellowfin CEO, Glen Rabie, said that strong assessments of Yellowfin’s Data Discovery capabilities, both from clients and respected independent analyst firms such as Nucleus Research, demonstrated the vendor’s capacity to meet the demands of consumer-oriented BI.

“At Yellowfin, we know what it takes to make widespread user-driven data exploration and analysis possible,” said Rabie. “Recognition from leading analyst firms, like Nucleus Research, validates our ability to deliver intuitive BI functionality to organizations of all sizes and people of all business backgrounds.”

Yellowfin was placed in the ‘Facilitators’ quadrant of Nucleus Research’s Value Matrix for BI and analytics, along with Adaptive Insights, Board, Jaspersoft, Qlik, Tableau, and TIBCO Spotfire.

“Vendors in the Facilitators quadrant have invested in making their applications intuitive and easy to use, driving rapid adoption with limited training requirements,” stated the report. “The Facilitator solutions are easy to implement, manage and use, which leads to large enterprise deployments over time.”

Nucleus Research stated in the report that it expected vendors that continued to invest in usability to “advance in future matrices and gain market share away from those whose applications are more complex and costly to learn and support.”

The Value Matrix is divided into four quadrants or matrices: Leaders, Experts, Facilitators and Core Providers.

Within each of its Value Matrix reports, Nucleus Research “projects 6-month trends for each vendor”. Nucleus Research predicted Yellowfin would move into the ‘Leader’ quadrant in the next version of the report (Second Half 2014), due out in December 2014.

Download the full report from HERE >

Read about Yellowfin’s performance in the Technology Value Matrix for Business Intelligence and Analytics (Second Half 2013) HERE >

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About Nucleus Research’s Technology Value Matrix

The Technology Value Matrix is based on the two core criteria of usability and functionality – the two factors that Nucleus Research has found indicate an applications’ ability to deliver initial ROI and maximum value over time.

The ‘usability’ aspect of the matrix is scored on the intuitiveness of the application, availability of role-based interfaces, training requirements, and productivity impact on users. The ‘functionality’ component is based on scores relating to the breadth and repeatability of functionality in the core application, the availability and ease of integration of add-on functionality, and vendors’ investment in innovative functionality outside the application that delivers additional benefits.

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value. For more information, visit or follow us on Twitter @NucleusResearch.

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

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Lachlan James, Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

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