Business Intelligence vendor Yellowfin appoints new Managing Director for APAC

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has appointed a new Managing Director, Martyn Reeves, to oversee its business operations across the Asia-Pacific (APAC) region.

As Yellowfin’s Managing Director for APAC, Reeves will be responsible for managing Yellowfin’s sales team, client engagements, as well as the vendor’s reseller, ISV and strategic alliance partner networks throughout the region.

“Martyn has extensive skills and experience managing business operations and partner relationships within the enterprise IT industry,” said Yellowfin CEO, Glen Rabie. “We are delighted to welcome Martyn, and his expertise, into the Yellowfin family. I am confident that Martyn is the right person to further accelerate Yellowfin’s excellent client and partner growth in APAC.”

Reeves said that he was looking forward to the challenge of quickly growing Yellowfin’s presence across APAC, and capitalizing on its rising reputation for innovation in the global BI and analytics marketplace.

“Yellowfin has quickly become a vendor of choice in the BI marketplace with its fresh, collaborative and unique approach to enterprise reporting and analytics,” said Reeves. “I’m excited about the opportunity to continue exceeding the expectations of Yellowfin’s clients and, working with our strong partner network, expand Yellowfin’s reach throughout the region.”

Following the recent launch of Yellowfin’s new UK office, Yellowfin also appointed Peter Baxter as its new Managing Director for Europe, the Middle East and Africa (EMEA). For further details and comment from Baxter, view the full announcement regarding Yellowfin’s UK office launch HERE >

Former Yellowfin Managing Director for EMEA, Daniel Shaw-Dennis, has been assigned to a freshly created role, as Yellowfin’s Director of Global Channel.

Shaw-Dennis said the new position was created in recognition of “Yellowfin’s determination to deliver an even better experience for our partners in 2015”, and to “further develop Yellowfin’s channel strategy and existing partner support programs worldwide”.

– END –

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email to subscribe to Yellowfin’s free e-newsletter.