Data IQ on Collaborative BI: “The circle of trust around BI”

The editor of Data IQ magazine, David Reed, discusses the impacts of Collaborative Business Intelligence (BI) within a global workplace culture that’s promoting information sharing and collective decision-making.

Reed argues that shifting BI out of the bunker, where only one in five of the workforce get access to information, is the driver behind a new wave of tools which underpin the new democratized culture. While they are important enablers of social BI, without that critical shift in culture, even the most dynamic software application will go unused.

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