Yellowfin BI Expands its Leadership Team in EMEA

Yellowfin BI Expands its Leadership Team in EMEA

Analytics industry veteran Sam Vadodaria joins Yellowfin EMEA leadership team as Head of Product Consulting in EMEA.

London, April 12, 2018 - Yellowfin BI, the analytics company that provides better answers faster, announced that Sam Vadodaria has joined the organization as Head of Product Consulting in EMEA. He will support both their customer-success program and the on-boarding of new clients.

Sam has more than 20 years of consulting and leadership experience in engaging clients to establish strategic goals for designing and building end to end business intelligence solutions. The addition of his expertise to the team will enable Yellowfin EMEA to provide more detailed technical direction and drive further adoption of the Yellowfin platform within their client and partner base.

“We are excited to add Sam to our expanding team to support our growth in the EMEA region,” said Shawn Deegan, General Manager EMEA, Yellowfin. “Sam brings extensive knowledge of wide-scale BI implementations and has a deep understanding of both industry and client-specific challenges that will help us serve our clients in new ways.”

“It’s great to be joining Yellowfin at a time when the Business Intelligence landscape is shifting,” said Sam Vadodaria, the new Head of Product Consulting EMEA, Yellowfin. “Yellowfin’s Assisted Insights feature really impresses me. It auto-generates reports with a narrative to explain and compare data. Many organisations are recognising that their analytics teams are investing far too much into building conventional business intelligence solutions, which often leaves other departments in the dark until source system data is integrated into an enterprise warehouse. In contrast, Assisted Insights delivers business intelligence and actionable insights directly to business users, fast.”

“Sam’s broad expertise on end-to-end design and delivery of enterprise data architecture, bespoke ETL, data warehousing, OLAP, and reporting solutions will directly benefit our product roadmap and customer success,” continued Deegan. “With Yellowfin’s latest 7.4 release providing transformation capabilities, Sam’s expertise will be key to the team’s growth in knowledge and services.”

Vadodaria's personal and thorough approach has enabled him to deliver on hugely successful implementations that have driven real insight and impact with high return on investment. His industry knowledge spans a wide array of sectors including banking, councils, finance, healthcare, insurance, media, NHS, pharma, manufacturing, retail and many other industry sectors.

“We look forward to our customers and prospects leveraging Sam’s capabilities and technical advice on how to build and implement modern business intelligence solutions using Yellowfin BI,” Deegan concluded.

- END -

About Yellowfin

Yellowfin provides a Business Intelligence (BI) and analytics platform aimed at solving real enterprise analytics challenges and helping business people understand not only what happened, but why. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is an intuitive, 100 percent web-based reporting and analytics platform. More than 25,000 organisations and more than three million end users across 75 countries use Yellowfin every day.

For more information, visit

Lara Irwin
Marketing Manager – EMEA
+44 (0) 1908 887 226