News & Blog

Marketing analytics: Why marketers should think multi-attributes when segmenting a customer base

27 Jun, 2016

Customer segmentation is a frequently discussed topic in marketing. While there are numerous posts online discussing customer segmentation, not many clearly explain the need to simultaneously consider multiple attributes in this exercise. This post attempts to explain how marketers can benefit from multi-attribute segmentation.  
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Posted By: Lachlan James

Yellowfin’s Times Square Roadshow – thanks for joining us!

23 Jun, 2016

Thank you for your interest in Yellowfin’s recent BI built for business users roadshow event in Times Square, New York. We hope you enjoyed the opportunity to be among the first in the US to experience the latest version of Yellowfin’s BI platform, Yellowfin 7.2, in the flesh   
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Posted By: Lachlan James

Business Intelligence Anbieter Yellowfin stellt auf der TDWI München 2016 aus

14 Jun, 2016

Der Weltweite Anbieter von Business Intelligence (BI) und Analysesoftware, Yellowfin, gab bekannt, dass er ein „Gold"-Veranstaltungssponsor der Konferenz 2016 des The Data Warehouse Institute (TDWI) in München ist.  
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Posted By: Lachlan James

What’s what and when to use what: Descriptive, predictive and prescriptive analytics

14 Jun, 2016

Descriptive, predictive and prescriptive are three terms that have caught the attention of everyone in the analytics circles lately. The truth is that majority of the techniques falling in these three broad groups have been in existence for decades, at least among the academic communities. While the three terms have been defined elsewhere, we ought to begin this discussion by defining the three terms here so as to set the right platform for the rest of our discussion.  
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Posted By: Lachlan James

AIGS to host Yellowfin Business Intelligence Breakfast Roadshow in South Africa

10 Jun, 2016

Join Yellowfin partner AIGS for a morning breakfast presentation – in either Johannesburg (Wednesday 22nd June) or Cape Town (Thursday 23rd June) – to discover how Yellowfin facilitates industry leading adoption rates.  
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Posted By: Lachlan James

German Partner Amexus to host Business Analytics Brunch Roadshow

10 Jun, 2016

Attend a Breakfast Brunch, hosted by Yellowfin partner Amexus, to understand the value data analysis brings to your business. Discover how easily you can begin your own business analytics journey today.   
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Posted By: Lachlan James

Business Intelligence vendor Yellowfin to exhibit at TDWI Munich 2016

10 Jun, 2016

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, announced that it will be a ‘gold’ event sponsor at The Data Warehouse Institute’s (TDWI) 2016 Munich Conference.  
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Posted By: Lachlan James

Training Webinar: Predictive analytics in Yellowfin 7.2 – join us!

9 Jun, 2016

June’s series of training Webinars – Predictive analytics in Yellowfin 7.2 – will explore the improved forecasting and trend analysis capabilities introduced in Yellowfin 7.2.  
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Posted By: Lachlan James

Yellowfin Business Intelligence software named in DBTA 100 for fourth consecutive year

9 Jun, 2016

For the fourth year in a row, global Business Intelligence (BI) and analytics software vendor, Yellowfin, has been recognized as one of the world’s most important companies in data management and analysis in Database Trends and Applications (DBTA) magazine’s annual DBTA 100: The Companies That Matter Most in Data.  
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Posted By: Lachlan James

Data Visualization Best Practices Webinar: Recording and slides

8 Jun, 2016

Miss our Data Visualization Best Practices Webinar series? Well, don’t sweat it! We thoughtfully recorded the Webinar for your on-demand viewing pleasure.   
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Posted By: Lachlan James
 
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