Tony Prysten
Tony Prysten leads Design & Digital at Yellowfin, where he focuses on transforming complex analytics into seamless, human-centred experiences. With a passion for data visualisation and product-led thinking, he explores how design elevates BI adoption, engagement, and decision-making.
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Yellowfin Brand Guidelines for 2026: Clean & Simple Design
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Why data visualization alone is not data storytelling
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The importance of Collaborative BI in a more 'remote' working world
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Show me the data. The importance of Data Storytelling in an uncertain world.
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How to make a 'Visionary' product - A product design perspective
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Creating a new Analytics Experience – we call it AX.
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Data to the people – Why this app will change the way more people engage with data