Yellowfin strengthens EMEA operations as BI market surges

Yellowfin strengthens EMEA operations as BI market surges

Expanded leadership, channel partners, and breakthrough technology deliver 3 years of double-digit growth

London, England, 6 September 2018 – Yellowfin BI, the analytics company that provides better answers faster, has released details of its expanded EMEA operations to meet growing demand for its innovative integrated analytics platform that takes organisations beyond data and dashboards to expedited insight.

Since opening its regional headquarters in Milton Keynes in 2015, Yellowfin has signed up 116 channel partners across a diverse mix of consulting, system integration and ISV that are delivering around 60% of its EMEA revenues. Led by Shawn Deegan, General Manager EMEA, Yellowfin has added key executives across sales, marketing and partner support that has led to double-digit growth across 10 consecutive quarters.

The growth is ahead of the curve, with MarketsandMarkets Research estimating that the global Business intelligence market size is expected to grow from USD 17.09 Billion in 2016 to USD 26.88 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 9.5%.

“The market for BI and analytics is expanding at a rapid pace across Europe as organisations accelerate their digital transformation projects but are left without crucial insights that are still buried within the data,” explains Deegan. “Yellowfin’s platform, with its Assisted Insights feature, offers ground-breaking innovation that combines machine learning with human insight to help business users get the answers they need quickly, while data analysts can spend more time providing deeper insight into business questions.”

Yellowfin’s EMEA customers include several NHS Trusts, Coca-Cola, BGL Group, and Kodak along with progressive ISVs such as UnderwriteMe, CreditSafe, and ChartIQ that have all embedded its technology within their respective SaaS solutions.

“We are actively recruiting new partners across key verticals including Finance, Healthcare, Public Sector, and Manufacturing, along with a focus on expanding our footprint in central Europe,” says Deegan. As part of this process, Yellowfin will be hosting an event for partners and customers in London and Frankfurt during October to support the launch of a major new product release.

“We are in a high growth phase across customer acquisition, leadership expansion, and product evolution. This growth coincides with a time where new trends such as automated insights and machine learning are moving from concept to viable products and partnerships are key to helping our clients realise immediate benefits,” says Deegan.

For the fifth consecutive year, Yellowfin has been selected for inclusion in the Gartner Magic Quadrant for Business Intelligence and Analytics Platforms, one of the leading annual reports on the analytics industry.

This was followed up in May by Yellowfin being ranked among the Top 5 analytics platforms across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms, 2018 with 7 “Excellent” to “Outstanding” reviews — including two first-place finishes.

“With an experienced team in place to support a growing partner community along with a breakthrough product waiting in the wings, Yellowfin is in a great position to capitalise on the EMEA market – and we welcome more engagement with the channel who will help lead the charge,” concludes Deegan.

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About Yellowfin

Yellowfin provides a Business Intelligence (BI) and analytics platform aimed at solving real enterprise analytics challenges and helping business people understand not only what happened, but why. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is an intuitive, 100 percent web-based reporting and analytics platform. More than 25,000 organisations and more than three million end users across 75 countries use Yellowfin every day.

For more information, visit

Lara Irwin
Marketing Manager – EMEA
+44 (0) 1908 887 226