Best Practice Guide

The ultimate step-by-step guide for analytic content creators

Data Preparation, Enrichment & Performance

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    Data enrichment is one of the key processes by which you can add more value to your data.  Data enrichment refines, improves and enhances your data set with the addition of new attributes.  For example using an address ZIP/Post Code field you can take simple address data and enrich it by adding socio economic demographic data such as average income, household size and population attributes. By enriching data in this way you can get a better understanding of your customer base and potential target customers.

  • Data enrichment is one of the key processes by which you can add more value to your data.  Data enrichment refines, improves and enhances your data set with the addition of new attributes.  For example using an address ZIP/Post Code field you can take simple address data and enrich it by adding socio economic demographic data such as average income, household size and population attributes. By enriching data in this way you can get a better understanding of your customer base and potential target customers.

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